Richmond, VA – Southern States Cooperative, a farmer-owned cooperative dedicated to providing superior products and services to farms and homes, has announced an exciting new partnership with goHappy, the leader in app-free, frontline employee engagement technology. This collaboration is set to transform how Southern States connects and engages with its frontline employees.

Transforming Communication for Frontline Employees

Through this partnership, Southern States aims to significantly enhance communication and engagement among its frontline workforce. By integrating goHappy’s innovative and inclusive tool with its existing systems, employees will benefit from seamless, direct communication, recognition, and appreciation- all without having to download an app.

Shawn Boyer, Founder and CEO of goHappy, shared his excitement about the partnership, stating, "Southern States' commitment to team member development aligns perfectly with goHappy's mission to help all frontline workers feel valued and connected. We're thrilled to support Southern States in creating a more connected and engaged workforce."

Morgan Brock, VP of Human Resources at Southern States, echoed this enthusiasm, "We're incredibly excited to implement goHappy's user-friendly platform to improve communication with our frontline workforce. The automated messages and new hire journey sequences will significantly enhance our employees' experience."

Key Benefits of the Partnership

The integration of goHappy’s solution will provide several key benefits to Southern States and its frontline employees:

• Improved Operational Efficiency: Streamlined communication processes will enhance productivity and reduce operational delays.
• Enhanced Employee Experience: Automated messages and structured communication flows will ensure that employees feel valued and informed.
• Stronger Team Connection: Regular updates, career milestones, benefits information, and messages of appreciation will foster a more cohesive and motivated workforce.

Long Term Benefits of Employee Engagement

Prioritizing employee engagement offers significant long-term benefits. Engaged employees are notably more productive, experience higher job satisfaction, and have lower absenteeism. By focusing on frontline employee engagement, Southern States demonstrates its commitment to cultivating a dedicated and efficient workforce. goHappy is observing that this strategic focus among employers with large frontline workforces has proven to enhance overall performance and reduce turnover rates, which is crucial in a competitive labor market.

About Southern States Cooperative
Southern States Cooperative is a Richmond, Virginia-based agricultural retail and service cooperative that provides a wide range of production inputs, including crop nutrition, seed, livestock feed, animal health supplies, energy solutions, as well as products for the farm and home. Founded in 1923, the cooperative serves its farmer-members and customers through more than 80 company-owned retail locations, primarily in the states of Maryland, Virginia, West Virginia, North Carolina, South Carolina and Kentucky.  Southern States maintains a relationship with locally owned, Southern States-branded farmer cooperatives in the region.

Southern States' mission is to be customer focused, providing superior products and services with expertise for farms and around the home. Through a strong commitment to customer service and innovative agricultural solutions, Southern States continues to support the success of its members and the farming community. For more information about Southern States Cooperative, visit southernstates.com.

About goHappy
goHappy is revolutionizing how employers communicate and engage with their frontline workers by offering the most inclusive and straightforward app-free engagement technology. By enabling employers to reach 100% of their frontline employees directly via text messages, goHappy ensures effective communication without the need for additional apps. With over 20 years of experience in building simple, inclusive and powerful HR software for frontline employees, goHappy is dedicated to helping all frontline workers feel more valued and connected, empowering them to reach their full potential. For more information about goHappy, visit gohappyhub.com.